Strategy development for a leading fintech company

Home Strategy development for a leading fintech company

Client Background

The client is a leading fintech firm in KSA providing integrated payments services with an aim to continuously provide new and innovative technologies and digital experiences

Business Problem

  • The client required a robust strategy and roadmap for launching innovative fintech products and to expand the business in adjacent geographies
  • The client required assistance in conducting competitor, technology and product analysis and develop complete solutions for fulfilling compliance/regulatory requirements
  • The client required assistance in restructuring the organization in a way that is effective, adaptive, and provides a strong foundation to scale at an accelerated pace

Solution Overview

  • Acuvon developed a 5-year strategy plan by understanding internal capabilities, the fintech market landscape at global and regional level, and the regulatory requirements of KSA. The plan included a comprehensive outline of:
    • Products and their launch roadmap
    • Governing policies and procedures associated with the product portfolio and launch requirements
    • Business and Operating model
    • Competitor analysis across the entire financial ecosystem along with key learnings from their journey
  • Acuvon delivered on multiple projects in record time, helping the client take advantage of being the first mover in KSA:
    • Understood and created the entire compliance requirement tracker per the norms defined by the regulatory authorities
    • Corporate governance framework and Board committee charter
    • Engagement framework for key stakeholders
  • Acuvon studied various organizational structures of companies in fintech, e-commerce, and technology (product) and developed an organizational structure for the client customized per the suggested business model, operating model, and skill profile of its employees

Business Impact


The engagement helped the client in partnering with the right firms to execute the product pipeline for FY`20


The engagement helped the client to become the first company in KSA to successfully apply for Electronic Money Issuance license issued by the Central Bank