Gagan Singh

Gagan Singh

Engagement Manager

OVERVIEW

Gagan has 7+ years of experience across multiple verticals, including working with CXOs across engagements in strategy development & implementation, sales planning & execution, and application development

Experience

  • Grew top line for a region in a FMCG by multiple initiatives including premiumization focus (investment analysis), supply chain loss (SCL) reduction, and SFA improvement
    • Increased high-end (HE) mix from 32% in 2018 to 42% in 2019; HE mix at 43% till 09/2020
    • Reduced SCL by 60% from 2018 to 2019, adding up USD 1.7 Mn to NR pool
  • Spearheaded launches of multiple brands in FMCG by crafting detailed strategies & charters for each brand focusing on distribution (channel-wise), volumes (geographically), and trade marketing initiatives for brands
    • Region that contributes 10% of volumes to India volumes, contributed 33% volume for a successful variant
    • 81% volumes for a variant generated from the region, paving strategies for other regions to replicate
  • Led team of 8 direct reports and 12 indirect reports to transform sales strategy in Goa
    • Grew sales portfolio by 37% whilst increasing distribution by 15% and volume per outlet by 18%
    • Implemented price correction for a product to result in 3.5x volumes, 1.5x distribution and 78% NR growth
  • Led team of 8 direct (12 indirect) reports as acting city head for an e-commerce platform to achieve objectives by standardizing sales SOP, and training in sales tools, including negotiation, communication, and excel/ppt
    • Grew city’s revenue by 147% within a year, making the chapter as revenue generating unit
    • Managed key accounts with successful achievement of 110%-120% of monthly sales targets

Past Experience

AB InBev, Zomato Media Pvt. Ltd., Deloitte Consulting India Pvt. Ltd.