HomeAnand Nigam
Anand Nigam
Partner
OVERVIEW
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Anand Nigam is a well-rounded professional with extensive experience in client management, coupled with strong analytical thinking and strong business acumen
Experience
- Implemented a customer life cycle management program for a leading bank covering the entire customer journey of acquisition, onboarding, value management and retention. The program covered propensity modelling, cross-sell, up-sell and churn management.
- Worked with large multinational and regional companies with their operations and research requirements spanning across multiple countries covering India, UAE, Saudi Arabia, Oman, Pakistan, Bahrain, Qatar, Kuwait, Yemen, Jordan, Lebanon, Syria, Egypt, Iran, Turkey and Sudan.
- Wide exposure and in-depth understanding of different consumer insights generation techniques (both quantitative & qualitative). Type of projects handled include usage and attitude studies, motivational research, brand and advertising tracking, shoppers research, choice modeling, ad pre-testing, concept and product testing, customer satisfaction, mystery shopping.
- Co-Founder of 4SiGHT Research and Analytics (a market research consultancy)
- Co-Founder of Survey2Connect (a digital platform for managing CX)
