Aastha Maskara

Aastha Maskara



Aastha has 2.5+ years of experience working with senior stakeholders on structured problem solving, providing data-backed recommendations and execution


  • Reviewed processes of a publicly listed Fertilizer company with an annual turnover of US$1.7B
    • Achieved one-time savings of US$ 230K by building a workflow to track vendor performance for to improve purchase process
    • Identified US$35K+ in future cost savings by highlighting discrepancies between actual raw material costs and standard costs
    • Averted US$20K of additional vendor payments by identifying duplicate vendor invoices
    • Drove 35% reduction in payroll generation timeline (13 days to 8 days) by optimizing process flows
  • Led 0-1 initiatives across strategy, marketing & business development for a full-stack B2B Fintech platform
    • Realized savings of $1.5M+ by avoiding product development for overcrowded segment by presenting competitive landscape analysis
    • Increased customer engagement by 20% by automating email marketing & revamping marketing collateral based on 30+ interactions
    • Improved deal TAT by 3 weeks (25%) by streamlining data across various stages of sales funnel by sectors through CRM implementation

Past Experience

Deloitte, Decentro